2020
Founded100%
Bootstrapped75,000+
Users177
Countries4.7M+
Prints managedDenmark
BasedOur story
SimplyPrint wasn't born from market research or a startup accelerator. It started because three high school students couldn't find the software they needed.
In 2017, we convinced our high school to buy seven 3D printers. The technology was fascinating, but the software around it was not. Starting a print meant fumbling with SD cards, juggling multiple programs, and keeping seven browser tabs open for seven printers. We tried what was available at the time — 3DPrinterOS, PolarCloud, AstroPrint, OctoPrint — but none of them solved the real problem: 3D printers just weren't simple to use, and the tools didn't give us the workflow or ecosystem we wanted.
So we built our own interface. A basic dashboard that let students and teachers start prints remotely and see the status of every printer at a glance. Suddenly the printers didn't just gather dust anymore. In April 2019, we shared some screenshots of it in a Danish 3D printing Facebook group — and to our surprise, a hundred people wanted it for their own printers. We weren't the only ones looking for this.
In January 2020, straight out of high school, the three of us — Albert, Mathias and Carl — started working full-time on what quickly became SimplyPrint. We set out to build the 3D printing ecosystem we had wished existed: filament management, better file handling, real printer metrics, multi-printer support that actually worked, and a design that didn't feel like it was made in 2005. Today, with the help of tens of thousands of users who saw the same potential, that's exactly what we've built.
What we believe in
The principles that guide how we build SimplyPrint.
Developer-driven
We're a software company, and most of us are engineers. The people who write the code make the decisions. Our CEO still codes on the platform every day. The people running demos and answering support questions? They're developers too.
Relentless innovation
We started SimplyPrint because we weren't happy with the status quo. We'll never forget that. No "maintenance mode", no coasting on passive revenue. We ship new features every week, and the roadmap is always full. Without innovation, SimplyPrint is not SimplyPrint.
Privacy-minded
Being cloud-based doesn't mean we eat your data for breakfast. We don't use Google Analytics or tracking pixels. We never collect more data than we need, and we never sell it. Check our privacy policy — it's written for humans.
Community-connected
Every person in the company helps with support — so you chat with the developer who built the feature you're asking about. Our Discord has 2,000+ members, our suggestion box has 700+ user ideas and 160+ completed. We listen every single day.
Real software
A robust platform built by real people. Security that holds up, architecture that scales, and uptime you can depend on. Hobbyists, print farms, schools and enterprise alike — everyone deserves software they can trust.
Fair & honest
We don't make promises we can't keep, we don't overcharge, and we don't use underhanded tactics. If making a quick buck was the goal, we wouldn't have gone five years reinvesting everything back into the product. We want a business we're proud of.
Our journey
2017
The first MVP
Built a basic web interface for our high school's 3D printers. Eight printers, most of them "Not working" — but the idea was born.
April 2019
The Facebook post
We shared screenshots of our school dashboard in a Danish 3D printing group. A hundred people wanted it. Turns out the frustration was universal.
January 2020
Going full-time
Three founders, straight out of high school, started working full-time on what was quickly named SimplyPrint.
April 2020
Company registered
SimplyPrint ApS was officially registered. The first alpha testers in Denmark had already started using the platform a month earlier — some are still with us today.
July 4, 2020
Denmark beta launch
After a 5-month closed alpha, we opened up in beta mode in Denmark — attracting our first ~100 users.
November 2020
From .dk to .io
Moved from simplyprint.dk to simplyprint.io as we prepared to go international. The Danish user base was growing, but we had bigger plans.
February 2, 2021
International launch
Platform available in English, OctoPrint plugin launched, all Marlin-based printers supported. We went from 77 ongoing prints to close to 500 on launch day — which we thought was insane.
2021 – 2022
Building & growing
Exhibitions in Denmark and Sweden. Mobile app launched. New features shipped every week. Learning more about 3D printing and how to make software people actually wanted to use.
2023 – 2024
From tool to ecosystem
AutoPrint turned printers into autonomous machines. OrcaSlicer and cloud slicing joined the platform. Cost tracking, 1-click printing, custom fields — SimplyPrint grew from printer management into a full production workflow.
2025
Full speed ahead
Bambu Lab support went public after a year-long beta, quickly becoming the most-added printer brand. AI Failure Detection and AutoPrint v2 shipped back to back. 75,000+ users across 177 countries — and still shipping features every week.
2026
The road ahead
Already off to a strong start with major updates shipped. Plenty more is in the works — check out our public roadmap to see what's coming next.
Life at SimplyPrint
The first SimplyPrint office, in the basement of Albert's parents' house (2020)
Mathias working on the app, researching (2020)
Mathias, the guy who can nap anywhere, anytime — after a long night of coding (2020)
Albert in 2020, in an inflatable T-Rex suit, chatting with customers and doing bookkeeping
Mathias and Carl in our second office — snacks, energy drinks and a printer being tested (2020)
Chief Purr Officer Milli, chilling at the 2020 basement office
AM Summit in Copenhagen, 2021 — exhibiting SimplyPrint to a Scandinavian audience
Presenting SimplyPrint to European 3D printing enthusiasts at AM Summit 2022
Behind the scenes of the AutoPrint promo video with Carl (2023)
Lead developer Javad and his many terminals
The team out and about: AM Summit 2023
Planning an update of the printer-connection server architecture
Team-building exercise (or something like that...): stacking benchies!
Life in the office: Johan, Javad, Frida and Nils-Erik
Formnext 2025, Frankfurt — demoing SimplyPrint
Late-night sushi at the office
Recording video content for the website
Martin, Javad and Daniel hard at work
Chilling with some Virtual Reality (Beat Saber!)
The team at Formnext 2025
The team
Albert Møller Nielsen
Founder & CEO, developer Wrote the first line of SimplyPrint code in 2017. Still codes daily. [email protected]
Javad Asgari Shafique
Lead software engineer Can never have too many terminals open. [email protected]
Johan Ohly
Software developer Has 50+ 3D-printed Calicats on his desk, neatly stacked.
Frida Rosenaa
Junior software developer Runs the OpenFilamentDatabase. Now dreams about filament.
Jonas Bruskin
Junior software developer Thrown into the deep end of firmware development on day one.
Nils-Erik
Hardware & printer specialist Has fixed more printers in his lifetime than anyone should.
Martin Pham
Design & UI Only known by his last name. Lives inside Photoshop.
Daniel Norhøj
Cybersecurity consultant Member of the Danish National Cyber Security team. European Cyber Security Champion.
Milli
Chief Purr Officer Responsible for morale and occasional keyboard interruptions.Still building
SimplyPrint is still built by a small team of developers who care deeply about making 3D printing simpler and smarter. We're constantly improving the platform with feedback from our community — and we're just getting started.