--- # =========================================================================== # CUSTOMER STORY - SpeakerBee (Carl Emil) # v2 rebuild to the new doctrine (.ai/testimonials/doctrine.md): interview, not # narration. Carl's VERBATIM first-person answers (he approved them) carry the # claims; our prose is a thin third-person spine (~700-900 words, <=50% of page). # Source: .ai/testimonials/stories/speakerbee.md. Nothing below is invented - # quotes are the trimmed verbatim core, "your software" normalized to # "the software" / SimplyPrint. Carl gave NO hard usage figure ("usage has # definitely increased") so none is fabricated; metrics are ACCESS-focused. # DB provenance: account 2993, joined 2021-10-13 (-> snapshot "since 2021"). # Status: DRAFT - Carl approved the video; renders on test; do NOT merge to # production until consent (naming Carl + SpeakerBee) is confirmed. # # SEGMENT: "teams" (Teams & businesses) - the "you don't have to be a print # farm" bucket. SpeakerBee is a video-production studio using printers as an # in-house tool, so it lives at /testimonials/teams/, NOT under print-farms # (where it was a misnomer). CDN images live under i/landing/testimonials/teams/. # =========================================================================== # Identity title: "Printers as a tool, not the business: how SpeakerBee made 3D printing a shared studio resource" slug: speakerbee-3d-printing-for-business description: "SpeakerBee, a video-production studio, went from one person who could print to the whole team - SimplyPrint set up the profiles once and made the printers a shared tool anyone can use." # Casting customer: SpeakerBee # A video studio using printers as an in-house tool - the "teams & businesses" # segment (not a print farm). Drives the /testimonials/teams/ URL + hub. segment: teams sub_persona: business-tool angle: "Printers as a tool, not the business - a video studio where anyone on the team can print" hero_feature: slicer # Snapshot box region: "Denmark (Copenhagen + Aarhus)" fleet_size: "2 printers (Anycubic Chiron)" brands: "Anycubic" since: "2021" # plan: OMITTED on purpose - not confirmed yet (see openItems / consent). customer_url: https://www.speakerbee.com/en # Oversized counterfactual hero quote (the page's centerpiece - Carl's verbatim # friction line, aimed at the prospect) hero_quote: quote: "The printer isn't the problem - it's usually the workflow around it." attribution: "Carl Emil, SpeakerBee" # Metric strip - 3 rows (ACCESS/usage, NOT fleet growth; no invented numbers). # Units/nouns on every row. metrics: - label: "People who print" before: "Just Carl" after: "The whole team" - label: "To make a part" before: "Learn slicing" after: "Open, import, send" - label: "Studio team" value: "5-6 people" # Without / with table (the visceral before/after) - units/nouns on every row before_with: - label: "Who could print" without: "Just Carl, the one person who knew the workflow" with: "Anyone on the studio team" - label: "To make a part" without: "Wait for Carl, or learn slicing software first" with: "Open SimplyPrint, import the model, send the job" - label: "When Carl was away" without: "The printers mostly sat unused" with: "The team prints anyway, without him" - label: "What the printers are" without: "A specialist tool only one person operated" with: "A shared studio resource" # Media - real SpeakerBee photos (graded A in the image library; testimonial- # page use only). USER INSTRUCTION: hero_image is a PRINTED PRODUCT in use # (the on-air tally light on a broadcast camera), NOT the two printers. The # printer rack is a SUPPORTING photo. hero_image is never the og_image # (meta-only). Filenames are bare - the DTO resolves them under # i/landing/testimonials/teams// (segment "teams"). # # v3: the video holds the hero slot, so the real product photos are distributed # INLINE through the body (learned from the lostboyslab story - the page read # cold with no pics in the middle). The MCR sign, the tally light + mount, the # Chiron rack and the ON AIR sign now sit next to the prose that names them; the # gallery below keeps the remaining two so nothing duplicates. hero_image: on-air-tally-light-rover-camera.jpg photos: - src: speakerbee-logo-sign-acoustic-wall.jpg alt: "A 3D-printed SpeakerBee logo sign with white lettering and an orange sound-wave icon mounted between dark acoustic foam panels" caption: "The SpeakerBee logo sign, printed in-house and mounted on the studio's acoustic wall." - src: on-air-tally-light-camera-mount.jpg alt: "A 3D-printed on-air tally light mounted on a broadcast camera in SpeakerBee's studio, glowing to show the camera is live" caption: "Another camera 'live' tally light - the kind of part that doesn't exist off the shelf, designed and printed in-house." # Speaker headshot - GAP: no Carl headshot in the library. Omitted on purpose; # the person-card simply doesn't render. NEVER substitute stock. # No 'author:' for the same reason (schema falls back to Organization author). headshot: video_youtube_id: XOLqjJ39x8c # SpeakerBee is a video studio - the video IS the asset, so show it in the hero # top-right (in place of a hero image) rather than lower down near the CTA. video_position: hero # Brand logo (the SpeakerBee sound-wave icon) - shows on the /testimonials index card. logo: logo.jpg # SEO / schema og_image: https://cdn.simplyprint.io/i/landing/testimonials/teams/speakerbee-3d-printing-for-business/og.jpg og_image_alt: "SpeakerBee, a video studio - how SimplyPrint made 3D printing a shared studio tool anyone can use" og_image_no_shadow: true schema: Article last_modified: 2026-06-11 published: 2026-06-11 # Feature-quote cards - each pairs a live /features page with a VERBATIM Carl # line ("your software" normalized). The cloud slicer + saved profiles are the # hero feature; queue + one-click + multi-user are the supporting cards. NOTE: # /features/slicer + /features/one-click-print are opted OUT of testimonial # highlights (FeatureBuilderController), so these cards stay on the story without # SpeakerBee headlining those pages. feature_quotes: - feature: SlicerFeatureController quote: "They can open the SimplyPrint slicer, import the model, choose the printer, and send the job." - feature: PrintQueueFeatureController quote: "The print queue and built-in tools make it very straightforward." - feature: OneClickPrintFeatureController quote: "SimplyPrint takes care of the complicated setup and slicing process." - feature: MultipleUsersFeatureController quote: "The printers stopped being a specialist tool and became a shared studio resource." # Web of features + conversion related_features: - MainSiteApp\Controllers\Frontpage\Features\SlicerFeatureController - MainSiteApp\Controllers\Frontpage\Features\PrintQueueFeatureController - MainSiteApp\Controllers\Frontpage\Features\OneClickPrintFeatureController - MainSiteApp\Controllers\Frontpage\Features\MultipleUsersFeatureController related_testimonials: - tabletop-terrain-print-farm cta_inline: { text: "Start free, no credit card", url: "/panel/signup" } cta_final: { text: "Start free, no credit card", url: "/panel/signup" } # AI search / GEO tldr: | SpeakerBee is a live-streaming and video-production studio that uses two Anycubic Chiron printers as a shared in-house tool - for signage, on-air tally lights and custom mounts, not as a business. With SimplyPrint set up with saved profiles, anyone on the team can open the cloud slicer, import a model, pick a printer and print. 3D printing went from one person to the whole studio. consent: "DRAFT - Carl approved the video and these verbatim quotes. Confirm naming Carl + SpeakerBee (warm; ex co-founder there) and add plan + exact team/usage numbers before production merge. Get the written OK on file." --- [SpeakerBee](https://www.speakerbee.com/en) does not sell 3D prints. It is a live-streaming and video-production studio with sites in Copenhagen and Aarhus, a team of five or six people running broadcasts, events and video content. The 3D printers - two Anycubic Chirons on a studio workbench - exist for one reason: to solve very specific, one-off problems quickly. This is the "you don't have to be a print farm" story. Here the printers are a tool, not the business. That distinction is the whole point. For a lot of teams the barrier to 3D printing was never the printer. It was everything around it. ## The challenge: one person, one bottleneck The printed parts are hiding in plain sight around the studio: backlit "MCR" signage, the SpeakerBee logo between acoustic panels, an "ON AIR" box over the door, and small "camera live" tally lights on the broadcast cameras themselves. None of it exists off the shelf. All of it scaled to one person, not the team. :::image src="https://cdn.simplyprint.io/i/landing/testimonials/teams/speakerbee-3d-printing-for-business/mcr-letters-sign-backlit.jpg" alt="Large 3D-printed white MCR letters on a black backlit plate mounted on a wood-slat acoustic wall" caption="Backlit 'MCR' (master control room) signage, printed in-house - the kind of custom studio piece that would cost more to buy." ::: :::image src="https://cdn.simplyprint.io/i/landing/testimonials/teams/speakerbee-3d-printing-for-business/on-air-tally-light-rover-camera.jpg" alt="A 3D-printed bracket holding a glowing blue tally light on a broadcast camera rig next to a VIVE tracker" caption="A printed 'camera live' tally light and its custom mount on a broadcast camera - exactly the kind of one-off part the studio needs fast." ::: > I was basically the person everyone came to if they needed something printed. Carl Emil handled the slicing, the printer setup, the configuration - the whole technical workflow. That worked until he wasn't around. > If I wasn't around, the printers were much less likely to get used, because most people didn't know the workflow or didn't want to learn the technical side just to print a single part. ## The turning point: set up the profiles once The fix was not a bigger fleet. It was removing the friction around the two machines they already had. Carl set up the printers in SimplyPrint and built out good saved profiles, so the hard decisions were already made. After that, the workflow for everyone else got short. :::image src="https://cdn.simplyprint.io/i/landing/testimonials/teams/speakerbee-3d-printing-for-business/studio-anycubic-chiron-printer-rack.jpg" alt="Two Anycubic Chiron 3D printers side by side on a wooden studio workbench with wall-mounted spool holders feeding filament from above" caption="The whole setup: two Anycubic Chirons on a studio workbench. The fix was not more machines - it was taking the friction out of these two." ::: > If they find a model online, they can open the SimplyPrint slicer, import the model, choose the printer, and send the job. SimplyPrint takes care of the complicated setup and slicing process. The print queue and built-in tools make it very straightforward. Nobody else has to become a slicing expert first. Because the same setup serves every account user sharing those printers, it serves the whole studio, not just the person who configured it. ## The results: a specialist tool became a shared resource Ask Carl what actually changed and he reaches for a word, not a number. > The biggest change was accessibility. The printers stopped being a specialist tool and became a shared studio resource. People can move much faster, start prints themselves, and I don't have to be the bottleneck for every single project. There is no headline percentage here, because Carl did not give one - usage has definitely increased, he just would not put a figure on it, and we are not going to invent one. What is concrete is the access. Printing went from basically one person, him, to several across the team. He spends far less time on routine print prep and more on the production work he is there to do. And the two Chirons that used to wait for him now get used whether he is in the building or not. :::image src="https://cdn.simplyprint.io/i/landing/testimonials/teams/speakerbee-3d-printing-for-business/on-air-sign-studio-door.jpg" alt="A 3D-printed ON AIR light box glowing red above the open door to SpeakerBee's studio with yellow STUDIO lettering" caption="The printed 'ON AIR' box over the studio door - another one-off solved in-house, by whoever needed it, not just Carl." ::: The alternative is the situation most teams are actually in, and Carl names it plainly. > Most people just want to solve a problem or make a part. They don't necessarily want to learn an entire 3D printing workflow. If everyone had to become comfortable with slicing software before printing, the printers would end up being used by only one or two people instead of the whole team. One or two people, versus the whole studio. Not because the second group is less capable, but because their job is making video, not learning a slicer. ## Carl's advice to anyone in the same spot His takeaway is aimed squarely at the version of himself from a couple of years ago. > Remove as much friction as possible. The printer isn't the problem - it's usually the workflow around it. If people have to learn a bunch of software before they can print anything, adoption will stay low. Make it easy, set up good profiles, and let people focus on solving problems instead of learning the technical details. That is the SpeakerBee story in one piece of advice. The printers were never the hard part. The workflow around them was. Take that away, set up good profiles once, and a specialist tool turns into something the whole team reaches for. ## TL;DR SpeakerBee is a video-production studio that uses two Anycubic Chiron printers as a shared in-house tool - for signage, on-air tally lights and custom mounts, not as a business. Before SimplyPrint, only Carl could print. Now, with saved profiles set up, anyone on the team can open the cloud slicer, import a model, pick a printer and send the job. 3D printing went from one person to the whole studio.