--- # =========================================================================== # CUSTOMER STORY - Weshape (the two Mads) # Built to the doctrine (.ai/testimonials/doctrine.md): interview, not narration. # The founders' first-person quotes carry every claim; our prose is a thin spine. # Their verbatim interview answers are the source (saved in stories/weshape.md) - # quotes are the trimmed core of their own words, NOT paraphrased into our voice. # # Angle (locked, angles.md): "Lights-out automation." Two people run a ~50-printer # Bambu farm where the PRINT side is fully hands-off - a webhook drops each Shopify # order into the SimplyPrint API, AutoPrint starts the next job, custom G-code # clears the bed - so the farm runs nights and weekends unattended, and they sell # that same pipeline as an EU print-on-demand fulfilment service. Distinct from # 3D Farmers (hardware-eject FarmLoop), LAB3D (manual mass-production), Tabletop # Terrain (scaling), 3D Forge (experimenter), Lost Boys (circular), SpeakerBee # (printers-as-a-tool). The unique teaching: automation came FIRST (from 5 # printers), and they productized it. # # IMAGES: REAL farm photos received 2026-06-16 (consented, imported + graded to # images/hardware/workshop/weshape/). Hero = a landscape crop of the filament # aisle (printers both sides, empty corridor = lights-out). Inline = the P1P fleet # row (P1P-30 label) + the honest automation-loop diagram (automation-loop.png). # Gallery = the printer room + an angled rack shot. The Weshape wordmark # (logo-mark.png, real, from wezhape.com) sits in the snapshot box. NO AI/fake photos. # # DATA (internal only - NEVER put on-page): account matched = "Weshape" (id 4990), # joined 2022-06-20 ("since 2022"); 54 active printer rows (94 ever), fleet is # overwhelmingly Bambu Lab P1P/P1S (type 406 = 46 of them), started on Prusa per # the interview; 113,850 completed prints (started AND ended) -> shown rounded as # "110,000+" and "~50 printers". Legal entity "Infigo ApS" / CVR 42635480 - NEVER # on-page, brand is "Weshape" only. Numbers are DB-sourced, flagged for sign-off. # =========================================================================== # Identity title: "How Weshape built a print farm that runs itself" slug: weshape-automated-bambu-farm description: "How two people automated Weshape's ~50-printer Bambu Lab farm so Shopify orders become shipped parts with no hands, nights and weekends included, on SimplyPrint." # Casting customer: Weshape segment: print-farms sub_persona: farm-made-to-order angle: "Lights-out automation: two people run a ~50-printer Bambu farm where the print side is hands-off, order to shipped part, and they turned that same pipeline into an EU print-on-demand service." hero_feature: API # Snapshot box region: "Kolind, Denmark" fleet_size: "~50 printers" brands: "Bambu Lab P1P / P1S (started on Prusa)" plan: Print Farm since: "2022" customer_url: https://wezhape.com shop_url: https://wezhape.com # Oversized counterfactual hero quote (the page's centerpiece) - their voice. hero_quote: quote: "We have always had the approach that the farm should be able to run even when we are not there." attribution: "Mads, co-founder of Weshape" # Metric strip - honest, DB-sourced + their stated facts. Rounded, dated. metrics: - label: Printers before: "2" after: "~50" - label: "Team" value: "Two people" captured: "1 full-time, 1 part-time" - label: "Runs unattended" value: "Nights & weekends" - label: Prints value: "110,000+" captured: "completed, since 2022" # Without / with table - the hands-on vs hands-off contrast, straight from the loop. before_with: - label: A new order without: "Someone has to notice it and start the print" with: "A webhook queues it through the API, hands-free" - label: Between prints without: "Walk over, clear the bed, start the next job" with: "Custom G-code clears it, AutoPrint starts the next" - label: Weekends without: "Someone has to be there, or the farm stops" with: "It runs itself, they get family time" - label: Small orders without: "Too costly in hours to be worth taking" with: "Feasible, because there's no human time per print" # Media - REAL consented farm photos (received 2026-06-16). Hero = the filament # aisle (lights-out corridor). Inline = the P1P fleet row + the automation-loop # diagram. Gallery below. Logo is real (wezhape.com). hero_image: aisle-hero.jpg photos: - src: printer-room.jpg alt: "Weshape's print-farm room: grey steel shelving racks of black Bambu Lab P1P printers in a clean white-walled space" caption: "The farm today - a room of Bambu Lab P1P racks. It started in the founders' sheds with a couple of Prusas." - src: printer-rack-angle.jpg alt: "An angled view of Weshape's shelving with Bambu Lab P1P printers, filament spools on top and 3D-printed organiser baskets" caption: "Every printer labelled and stocked, with 3D-printed organiser baskets - so a filament refill is the only hands-on step." headshot: speaker: "Mads (co-founder)" video_youtube_id: logo: logo-mark.png # SEO / schema og_image: https://cdn.simplyprint.io/i/landing/testimonials/print-farms/weshape-automated-bambu-farm/og.jpg og_image_alt: "Weshape - a two-person Danish print farm of ~50 Bambu Lab printers, automated so orders flow from Shopify to a shipped part with no hands, on SimplyPrint" schema: Article target_keyword: "automated print farm" secondary_keywords: - "print farm automation software" - "lights-out 3d printing" - "shopify 3d print fulfilment" - "autoprint bambu lab" - "3d print on demand fulfilment" last_modified: 2026-06-16 published: 2026-06-16 # Feature-quote cards - each pairs a LIVE /features page with a verbatim line. # The three beats of their loop: the API that grew with them (hero), AutoPrint # running the farm unattended, and the webhook that drops orders into the queue. feature_quotes: - feature: API quote: "One of the most impactful features in SimplyPrint has been the API access, which has been implemented and expanded in the time we've been with SimplyPrint. We sometimes have unique challenges, and the API gives us an effective way to make it fit our exact use-case." - feature: AutoPrint quote: "Most of the farm can run through the weekend without any supervision." - feature: Webhooks quote: "Order queueing is a webhook that feeds into the SimplyPrint API." # Web of features + conversion related_features: - MainSiteApp\Controllers\Frontpage\Features\APIFeatureController - MainSiteApp\Controllers\Frontpage\Features\AutoPrintFeatureController - MainSiteApp\Controllers\Frontpage\Features\WebhooksFeatureController - MainSiteApp\Controllers\Frontpage\Features\PrintQueueFeatureController - MainSiteApp\Controllers\Frontpage\Features\ClearBedMarkingFeatureController related_testimonials: - lab3d-prusa-bambu-print-farm - tabletop-terrain-print-farm - 3dforge-pl-print-farm related_articles: - how-to-start-a-3d-print-farm - continuous-3d-printing-print-farm cta_inline: { text: "Start free, no credit card", url: "/panel/signup" } cta_final: { text: "Start free, no credit card", url: "/panel/signup" } # AI search / GEO tldr: | Weshape is a two-person Danish print farm built to run without them. From just five printers they automated the whole print side: a webhook drops each Shopify order into the SimplyPrint API, AutoPrint starts the next job, and custom G-code clears the bed. Today around 50 Bambu Lab printers run nights and weekends unattended, and they sell that same pipeline as an EU print-on-demand service. consent: "DRAFT - pending Weshape sign-off. Authored from the founders' interview answers (their words, trimmed - not paraphrased; saved in stories/weshape.md). Quotes attributed to 'Mads' - both founders are named Mads; the respondent is the now-full-time one (confirm which name before production). Real consented farm photos received + imported 2026-06-16 (images/hardware/workshop/weshape/) - hero = the filament aisle, inline = the P1P fleet row + the automation-loop diagram, gallery = the room + an angled rack; plus their real wordmark. NO AI/fake photos. Numbers are DB-sourced (account 4990: joined 2022, 54 active printers, 113,850 completed prints) and shown rounded as ~50 printers / 110,000+ prints since 2022 - confirm + confirm the Print Farm plan. Fulfilment service described from their public site (fulfilment.wezhape.com). Get the written OK on file before production merge." --- [Weshape](https://wezhape.com) is a two-person print farm in Kolind, Denmark, run by two founders who are, as it happens, both named Mads. They came from e-commerce, started 3D printing in the sheds of their houses, and turned it into a made-to-order business under one simple promise: we print what you need. The unusual part is how they built it. Most farms grow first and automate later. Weshape automated first, because they had to. > We started in the sheds of our houses with a couple of Prusa printers and kinda went from there. We have always had the approach that the farm should be able to run even when we are not there, as we also had "real" job commitments. Hence, we already started looking into automation from when we had 5 printers and built most of the business around this premise. ## Automation came first, not last That order of operations is the whole story. With day jobs to keep, "the farm should run when we're not there" wasn't a nice-to-have they bolted on at scale - it was the founding constraint, designed in at five printers. Everything since has been built to hold that line. > Our current business model would not support a non-automated setup, as it would simply be too costly in terms of hours needed to run the farm. :::image src="https://cdn.simplyprint.io/i/landing/testimonials/print-farms/weshape-automated-bambu-farm/automation-loop.png" alt="A diagram of Weshape's standard-order automation loop: a shop order triggers a webhook into the SimplyPrint API, which queues it; AutoPrint starts the next job; custom G-code clears the bed; the loop repeats. A separate box lists the humans-only tasks: pack and ship, refill filament, fix breakdowns." caption="Weshape's standard-order loop. The print side runs by itself; the only hands-on parts are packing, filament and breakdowns." ::: ## The loop: an order in, a printed part out, no hands On a standard order, nobody touches a printer. The order arrives, the software queues it, a machine starts, the bed clears itself, and the next job begins. The founders describe the pipeline plainly: > On a standard order we have full automation covering: order queueing (a webhook feeds into the SimplyPrint API), print start (the AutoPrint feature in SimplyPrint), and bed clearing (a custom G-code setup in the bed-clearing feature). This means we try to run a more standard e-commerce workflow, where we can focus on the packaging and fulfilment side when we are at the farm. What's left for a person is deliberately small, and physical: > There are of course still farm management tasks, such as loading in filament and print breakdowns, but most of the farm can run through the weekend without any supervision. :::image src="https://cdn.simplyprint.io/i/landing/testimonials/print-farms/weshape-automated-bambu-farm/fleet-rack-row.jpg" alt="A long row of black Bambu Lab P1P printers on steel shelving at Weshape, filament spools mounted on top, one labelled P1P-30" caption="Part of the ~50-printer Bambu Lab P1P fleet, each labelled and fed from a spool on top - the rack that keeps running nights and weekends with nobody in the room." ::: ## The API is the part that grew with them Weshape has been a customer since 2022, and the feature they point to first isn't a button in the panel - it's the [API](/features/api). It's what lets a farm with its own quirks bend the software to its exact workflow instead of the other way around, and it has kept up as they've grown. > One of the most impactful features in SimplyPrint has been the API access, which has been implemented and expanded in the time we have been with SimplyPrint. We sometimes have some unique challenges, and the API gives us an effective way to make it fit our exact use-case. ## What the automation lets them not do The payoff isn't only speed. It's what two people are freed up to do instead. One of them has gone full-time, but the point of the setup was never to replace people with printers - it was to stop people spending their hours babysitting them. > One of us is now full-time, but it still frees up time for us to focus on developing the business instead of "just" running the farm. It also changes the economics of what's worth taking on. When every print costs human minutes, small orders quietly become money-losers. When they don't, the whole long tail opens up. > Handling of small order sizes would not be feasible without our current level of automation. These days someone is physically at the farm most business days, but the reason is shipping orders and handling the occasional breakdown, not starting prints or clearing beds. The machines don't wait for a person to keep going. ## They productized the pipeline: Weshape Fulfilment The clearest proof that the automation holds is that they now sell it. Weshape turned their own lights-out workflow into [Weshape Fulfilment](https://fulfilment.wezhape.com/), an EU print-on-demand service for other shops: you sell, they print, pack and ship the order under your name, no inventory on your side. Their Shopify store links in minutes, orders sync automatically, and the system is built to absorb more volume without more work, which is only possible because the printing was hands-off to begin with. :::callout type=note Want the same hands-off pipeline without running the printers yourself? Weshape now offers it as a service: **[Weshape Fulfilment](https://fulfilment.wezhape.com/)**, EU 3D print-on-demand that connects to your shop and ships your orders for you. ::: ## The weekend test Every automation claim eventually meets the same honest question: does it actually run when nobody's watching? For Weshape, the answer is the part of the week most farms can't cover. > The farm typically runs itself over the weekends, such that we still have some family time. ## TL;DR Weshape is a two-person Danish print farm built, from five printers onward, to run without its owners. The print side is fully automated: a webhook drops each Shopify order into the SimplyPrint API, AutoPrint starts the next job, and custom G-code clears the bed, so around 50 Bambu Lab printers run nights and weekends unattended. That frees two people to build the business instead of babysitting machines, makes small orders worth taking, and works so reliably they sell the same pipeline to other shops as an EU print-on-demand service.